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Caroline Duell

Founder, President

Caroline has been making herbal medicines for herself, her friends and family since 1995, and developed the formula for All Good Goop in 1998. In 2005 she realized it was turning into a business, and established Elemental Herbs in the end of that year. Much has happened in that time, but the process and attention to detail for that original product remains unchanged. With an all-star team, including her husband, Ryan, she doesn’t know how she ever did it without everyone. When not entrenched in company growth, Caroline loves to play on granite rocks, single-track trails, windblown waves and untracked snowfields, all with an eye for new adventures.
Favorite All Good Product: “SPF 33 Sunscreen Sport. I use it everyday.”


Burr Purnell


Growing up in Maine on a 150 acre farm with no electricity or running water, Burr learned early on about the importance of caring for the environment and conserving its natural resources. Since joining Elemental Herbs in 2006 his role has grown from Designer to Director of Marketing and as of March, 2008 a Co-Owner in Elemental Herbs. When Burr isn’t tapping the keys of his computer you can often find him gardening in his back yard with his wife and two children, riding his road bike in West Marin or running the trails of Mt. Tam.

Favorite All Good Product: “Herbal Freeze. I take it with me on long training runs and rides.”


Audrey Taub

Goop Maven

Audrey joined Elemental Herbs in March 2008 to help out with office work and shipping. She has now taken on coordination of all in house production. She makes All Good Goop with a team of dedicated herbal goddesses! With a diverse background from Washington State wilderness education to NYC financial institutions, Audrey is an expert mathematician and keen animal tracker.

Favorite All Good Product: “All Good Goop. I have a big jar for everything. My son Sage loves that it doesn’t sting when he puts it on a bug bite.”


Hilary Langdon

Communications Ambassador

Hilary moved to the central coast in 2005 to study Graphic Design at Cal Poly. She helps with website updates and social media & marketing at Elemental Herbs, as well as stellar customer service. Hilary loves Jazz & Blues and sings in a local band. She also works part time for a beautiful winery in the Edna Valley, and studies Ayurvedic and Chinese medicine in her spare time. As often as possible, you will find her somewhere in Big Sur, camping or hiking to a waterfall. 

Favorite All Good Product: The Coconut Sunstick.. "It smells delicious and works awesomely, without any of the chemicals!”


Alexa Frear

Happiness Advocate

Alexa's contagious laughter will brighten your day.  She has an excitement for everything; such as playing music, “trying to” surf, creating art, and barbecuing among good friends. Growing up in Minnesota, she filled her time braving the cold as a cross-country skier, but spent the summers backpacking remote areas in the Rockies. When she moved in 2009 to study Kinesiology at Cal Poly, she never imagined that her love of the outdoors and her passion for holistic wellbeing would lead her to discover a company like Elemental Herbs.  Her main role at EH is to be the customer service connection for accounts spanning from the Rockies to the Midwest.

 Favorite All Good Product: The All Good Goop "I use it every day, it's gentle, but very effective for repairing damaged skin"  


Ryan Rich

Co-Owner/ VP of Sales & Marketing

Ryan has been consulting for Elemental Herbs for years and came on board officially in January 2009 to manage national sales accounts, distributors and sales rep teams. As an organic farmer and organic food broker, he brings extensive experience from these industries. Ryan’s passion is growing food and implementing sustainable farm systems. In his not so spare time, he’s an activist and political junkie; but if there is wind blowing on the coast or fresh snow falling in the mountains, you’ll know where to find him.

Favorite All Good Product: “Herbal Freeze. It has replaced my need for Advil to take the edge off chronic pain.”


Ian Maulhardt

Quarterback - Director of Operations

An avid surfer and SLO native, Ian brings a diverse skill-set to the EH team. He has a background spanning consumer goods, biotechnology and finance. At Elemental Herbs, he runs daily business operations and keeps an eye on planning for current and future growth. A proud father of two, Ian shares the company’s vision of providing high-quality products that are healthy for our bodies and the planet. When not strategizing with the group, he is likely off on an adventure with his family, trail running with his dog, or exploring surf spots along the beautiful Central Coast.

Favorite All Good Product: “A close tie between the SPF 33 Sunscreen Sport and the Coconut Sunstick. Both work great and are safe for my kids and the ocean!”

karin-thumb.jpgKarin Wulff

Sales Director

Karin had an early interest in healthy living, becoming a vegetarian at 13 years of age. She wanted to learn more about supplements and nutrition so she began working in a small health food store when she started college, she had no idea it would turn into a career in natural sales. She stayed there for 5 years and then moved on to working in the Whole Body department of numerous Whole Foods locations for another 5 years. Continuing the natural progression she then worked as a broker rep for 5 years and then later as the national sales manager for Lifefactory for 2 years. She loves all things active and artistic, spending her free time creating jewelry, climbing and practicing aerial dance. She is now happy to call All Good home as their new sales director. 


Lindsey Bolton

Community Rockstar

Lindsey is in fact a rockstar. A witty optimist, Lindsey never fails to make friends and lighten the atmosphere with her penchant for foreign accents! She grew up in northern California and moved to the Central Coast in 2005 to attend Cal Poly where she studied Social Sciences. A self-proclaimed bleeding heart, she found her passions in wellness, social advocacy, food and adventure, she stuck around the coast to explore them all! Lindsey has been long time fan of Elemental Herbs and now she coordinates events and donations, co-creates social media content and connects with West Coast accounts for this ALL GOOD company. She loves living life to the fullest so you can often times find her headed out on her next road trip, hiking, trying out new recipes or in the midst of some DIY project!

Favorite All Good Product: “Coconut Oil Skin Food. & Lotions."Dry skin soaks it right up, and it's great for just after a shower."


Megan Jio

Office Wrangler

With her long lasso, Megan wrangles the team together and gets them going in the same direction. Keeper of the All Good stock room, she is a master organizer. She even gets to play with the product from time to time and uses her magic to turn it into fun works of art! When she's not here, you can find her in France (most likely eating amazing food), or at Montana de Oro with a good book.

Favorite All Good Product: “Maroon Creek Lip Tint - Keepin' it classy in the great outdoors!


Lindsey Mitchell

Goop Gal, Warehouse Warrior

Lindsey Mitchell infuses her love of dance, passion for teaching kids, and zest for life into the EH mix. You can regularly find her biking, hiking and surfing lovely Morro Bay and surrounding areas.

Favorite All Good Product: All Good Goop - "Love the way it smells and how it heals dry skin!"


More Team Members

Helping Hands & Minds


Jane Purnell, Marketing Specialist, brings enormous enthusiasm and a constant stream of ideas for marketing, trade shows and events.



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